General Info

Alima Pure cosmetics are crafted from minimal ingredients for maximum impact. Designed for the modern, confident woman, our cosmetics are luxurious, high-performance, and made from only the purest natural ingredients. We seek to redefine makeup as an empowering tool of self-expression through our diverse range of foundation shades and inspiring colors. Our natural formulas are free of synthetic dyes and harsh additives, and our products are never tested on animals. With 45 shades of our award-winning Satin Matte Foundation, our mineral-based formula offers the best match for a wide variety of skin tones and skin types. Our loose powders and portable Pressed Foundation with Rosehip Antioxidant Complex are buildable and blendable so you can customize the coverage for your complexion, and nourish your skin with soothing mineral ingredients. Our cruelty-free brushes are specially designed to provide expert application and long-lasting performance. With everything from blushes, highlighters, bronzers and contour powders to Luminous Shimmer Eye Shadows, Velvet Lipsticks, and Lip Tints, Alima Pure makeup provides weightless coverage, luxurious color payoff, and stays put all day. Makeup should be many things at once. Don’t compromise.